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Design Leadership Campaign Strategy

Brand identity, strategy, and multi-channel campaigns,
built on systems that scale beyond headcount.

Curated Work

Flagship Case Studies

Three focused case studies spanning tech, health & wellness, & luxury fine art brands. Each project demonstrates strategic leadership and refined craft.

A New Identity for a Healthcare Network

Maple Sapling Studio

Med Spa Brand Identity

Full brand creation & multi-channel marketing campaign design for a high-impact rural healthcare network. Focused on seamless patient experience and elevated visual identity.

(Project in Progress - Case Study Coming Soon)

A rebrand that elevated a DIY arts & crafts brand into a high-end fine art line. Brand identity, packing, and digital DTC architecture that emphasized tactile materials and elegant brand consistency.

(Case Study Coming Soon)

Conceptual brand design & marketing campaign template for a local med spa in northern Minnesota.

More of my work

  • Martech brand identity creation (coming soon)

  • Multi-channel campaign production (coming soon)

  • New healthcare service line launch (coming soon)

  • Customer onboarding flow planning & design (coming soon)

COOK HOSPITAL & CARE CENTER

Design is the architecture of experience.

Design & Consultations

For strategic partnerships and design leadership roles, inquiries are welcome by invitation.